Wednesday, 17 April 2013, 7:30pm - 9:00pm

Tony Rogers, Service Marketing Professional, and Laurie Young, Marketing & Selling Services Specialist.

This talk will cover the key strategies for migrating from products to services and how to get that message across using thought leadership.

This process, known as Servitisation, presents business with new opportunities, new growth strategies, and creates value by adding services to existing products or even replacing them with services. As these challenging economic times continue, it is becoming increasingly hard to rely on products alone to deliver business growth. Today, services are increasingly being deployed as profitable and stable revenue streams to enhance existing product offerings and the technology sector is at the forefront of this trend.

Laurie Young, author of “Thought Leadership: Effective Use of Influential Marketing Techniques”, will cover how “thought leadership” can be used to get your message across to managers and relevant stakeholders in the often difficult, yet proven development of a servitisation strategy.

Subscribe to the BCS Hertfordshire YouTube Channel Button


Lindop Building, University of Hertfordshire
University of Hertfordshire, College Lane, Hatfield, AL10 9AB


Free for members and non-members

Last updated 16th November, 2020 at 4:04pm