The Power of Mobile Commerce

Hajrë Hyseni, Senior Lecturer in Digital Business, University of Hertfordshire.

In today’s digital age, mobile phones have become an integral part of daily life used by millions of people and businesses around the world. Increasingly sophisticated technologies from Apple, Google and Blackberry in both the hardware and the software, are turning mobile phones into communications devices that are taking over from the desktop PC as the most important piece of business equipment. However, over 83% of brands have not made accessible their website for mobile platforms. Therefore, this talk aims to cover essential elements that businesses need to consider when designing or improving a mobile presence.

Location

Lindop Building, University of Hertfordshire
University of Hertfordshire, College Lane, Hatfield, AL10 9AB

Cost

Free for members and non-members

Last updated 12th November, 2023 at 11:40am